Helloooo:)!Finally gotten around to this post, things have been hectic! The logo and Identity of the High Performance Centre is pretty much finalized! The word, Apex, has a Latin origin which can be defined as reaching a peak, reaching the top or a summit (Wikipedia: Apex 2010)- something elite athletes aspire towards continiously! They always strive to be that little bit stronger...faster...fitter...with the ultimate goal of reaching unimaginable sporting heights!
The tag line 'prepare. perfect. perform' embodies the process an athlete goes through whilst being enrolled at a centre of this nature. The athlete is continiously preparing with the aim of perfecting what has been prepared and performing what has been perfected!
Ive been busy with an exhibition space for Apex - an interesting project so far. Today I will be exploring various ideas in 3d...hold thumbs!:)
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