Seen as though we talking about products, let me explain the 3 products which were designed for Apex. Two of the three are light fixtures and the third one is a chair.
- Product 1: The pulley light- This is based on the concept of push and pull within the body, for example, when ones bicep contracts, the tricep relaxes. This concept is carried throughout the body where everything functions in pairs. The second focus is specifically on the concentric nature of a tree trunk. When looking at the structure of a trunk, it is also evident in the way it relates to an athletes layered performance, where one has to train and repeat actions countless times before achieving the goal.
- Product 2: The 'Arm' chair- This product acts as a feature chair in the restaurant and is based on the bulging nature of a well defined body as well as the structure of muscle fibres. A combination of steel, white plastic and a red upholstered surface has been incorporated to ensure the users comfort.
- Product 3: Socket- This forms the epitome of what Apex stands for and is the product which has been constructed. The gymnasium is one of the spaces which has been designed and this particular space has a volume of 8 meters. Socket has been designed to suspend from the ceiling through the void in the floor down to the ground floor (a total length of 4.9 meters). The concept behind this light is based on the joints in the body (mainly the ball and socket joint) as well as the overall identity of Apex, with reaching towards a peak, hence forming an angular expression. Secondary to the joint idea, it creates forms and shadows which relate to a tree, especially when looking from the ground floor upwards, the individual units create a very nested feel something relating specifically to the tree concept. Lastly, it incorporates the third theory of balance- as the units are able to come apart, the way each piece is joined needs to be balanced in order for Socket to function.
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